SAM Predictions 2016

The upward trend of increasing software audits is in full swing, and as predicted , we are at an all-time-high with a 68% chance of receiving notice of a software audit in the next 12 months. The last year has seen the growth of SAM within organizations as departments outside of IT, such as Procurement and C-level, are brought in to ensure the journey toward effective SAM  is a smooth and easy one.

What of 2016? Find out what the Software Asset Management industry experts believe we can look forward to in SAM and IT Asset Management in 2016.

David Chamberlain, License Dashboard, predicts…                                                           SkillsShortageLarge

“The demand and appetite for ITAM data will increase considerably this year as more and more departments become involved in the SAM process and organizations realize the importance of said data. IT Asset Management touches the spectrum of an organization’s processes and not only can it improve the processes already in place it can provide greater insight into what’s deployed, where it’s deployed and how it’s deployed across the estate- offering insight into where efficiencies can be made and where IT budget could be better spent.

With this in mind we should expect to see a rapid increase in the outsourced Managed Service provision due to a shortage of broad ranging SAM skills that are a premium in today’s world. Organizations are expected to stay on top of complex and ever evolving licensing changes, keep a handle on software published through a vast array of mechanisms, track changes and trends in their technological platform- and then report this back to numerous stakeholders in an easily consumable format – that’s a serious workload for one or two people to take on and complete in a worthwhile timeframe. Turning towards a Managed Service can ease the pressure of all these responsibilities, so IT investments can be fully utilized and all published data meaningful, digestible and relevant to the individual stakeholders of CEO, IT Manager, Software Purchaser, CTO and so on.”


Barbara Rembiesa, IAITAM, predicts…                                                                                 InternetOfThings

“While some analysts are predicting moderate growth for IT spending in 2016, IAITAM believes the ITAM profession will see greater adoption by organizations as executives become more aware of the benefits of ITAM. Driving awareness includes IT security concerns, software audits, cloud adoption and mobile computing.

IAITAM sees strong evidence that organizations are starting to realize the benefits ITAM brings to IT security. In fact, it is IAITAM’s position that an effective IT security initiative can only succeed when ITAM is implemented. As Barbara Rembiesa, CEO of IAITAM states: “You can’t secure what you don’t know you have!”

Software audits will continue to rise as software publishers look to audits as a new revenue stream. Cloud adoption will also continue to increase but the adopters are slow is recognizing the value of applying ITAM to cloud services. And finally, mobile computing will continue to be a disruption for IT but a huge win for organizations and their mobile workforce.

Other popular trends such as big data and the Internet-of-Things will test the maturity of existing ITAM programs but those with a strong foundation, should find these trends just another type of asset to manage. However, we will be following the big data tool market to see if the analysis tools could be leveraged for ITAM data.”


Rory Canavan, SAM Charter, predicts…                                                                            Basic RGB

“I don’t think there are too many people who will be shocked to hear that the cloud will make greater strides as the deployment/delivery mechanism for software for most organizations.  However, what I suspect will catch a lot of organizations out will be the alignment of services to Joiners, Movers and Leavers within a company.  Such companies should be mindful that they should never be paying for more services than their headcount can use.  So a paradigm shift in thinking needs to be made from comparing installs vs licenses to service count vs employees.

Indirect usage will continue to be a drum banged loud and clear – your ERP system accesses your database, therefore ALL users of your ERP system need to be licensed on the database.  Think of a typical two-circle Venn diagram:  One circle representing your ERP system pool of users, the other circle representing your database users – certain users will fall into the segment for both systems; so make sure that if you have already paid licenses for these users, you don’t unwittingly roll over and pay for them again merely because a software vendor issues an “all or nothing” payment demand.  Of course, if you wished to get aggressive about this, you might wish to argue with the database vendor that they do not have rights to access the ERP system, and so unless they have a reasonable means of counting access from within the database they cannot then reasonably claim access rights as the figure is too open to interpretation.

Finally, I think we will see yet more enterprise/database titles switching to a per core licensing metric, Windows Server 2016 has already made that leap – I wonder whether MS Exchange will also go down that road too.  Perhaps Microsoft are hoping that corporations will make a leap to the cloud with their mail service and so the licensing step to charge per core for MS Exchange won’t be deemed necessary.”


What do you think the industry should be looking out for this year? Are there any emerging technologies to look out for or will audit requests increase further still in 2016?

Ben Eagling

Ben Eagling

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